Composition goes far beyond the rule of thirds. Building on the geometry behind the frames of directors such as Wes Anderson or Stanley Kubrick, a family of grids sets the base for Leon’s new identity. This makes for an easy use of the design on top of real image, while creating infinite variations. 

‘Call me Leon’ derives from Leon’s invitation to call him by his second of three names. The copy is further employed to describe his work and love for design, film and photography.